The Okapi Insights

AI SEO and GEO Strategy

Plain-English thinking on AI search, generative engine optimisation, and getting your business found.

36 articles
Google’s new generative AI Search guidance (May 2026): what it means for SEO
AISEO

Google’s new generative AI Search guidance (May 2026): what it means for SEO

Google released new guidance on optimizing for generative AI search features. Here’s what matters, what doesn’t, and what to do next.

20 May 20267 min
Vibe Coding Is Real: What Happens When You Build a Website with AI in Half a Day
AISEO

Vibe Coding Is Real: What Happens When You Build a Website with AI in Half a Day

Vibe coding — building software by describing it in plain English to an AI — is not a gimmick. Here is what actually happens when you try it for the first time.

19 May 20265 min
How I Build Websites with Claude Code: My Plan → Design → Code → Deploy Method
AISEO

How I Build Websites with Claude Code: My Plan → Design → Code → Deploy Method

A step-by-step walkthrough of the Plan → Design → Code → Deploy method I use to build production websites with Claude Code. No prior coding experience needed.

19 May 20266 min
What You Will Learn at a Claude Code Website Workshop
AISEO

What You Will Learn at a Claude Code Website Workshop

A Claude Code workshop teaches you to plan, design, build, and deploy a real website in half a day. Here is exactly what is covered and what you leave with.

19 May 20265 min
Google's AI Overviews now quote communities: what this changes for SEO, GEO, and brand visibility
AISEO

Google's AI Overviews now quote communities: what this changes for SEO, GEO, and brand visibility

Google now pulls quotes from Reddit and forums directly into AI Overviews. Here is what changed in May 2026, what it means for your visibility, and what to do about it.

11 May 202610 minutes
How We Helped Shaftesbury's First Food Festival Become a Resounding Success
News

How We Helped Shaftesbury's First Food Festival Become a Resounding Success

When the Shaftesbury Food Festival team came to us, they had a bold idea, a brilliant location, and very little time.

7 May 20265 min read
AI SEO Dorset: What We Covered at Our Wimborne Workshop Last Week
AISEO

AI SEO Dorset: What We Covered at Our Wimborne Workshop Last Week

Recap of last week's AI SEO Dorset session in Wimborne. Practical steps for modern SEO, LLM optimisation, AI Overviews and generative engine optimisation.

23 Apr 20264 min read
GEO is becoming citation-first. Here's what that means for your business.
AISEO

GEO is becoming citation-first. Here's what that means for your business.

Why AI citations matter more than rankings in 2026. Practical actions for improving your visibility in AI Overviews, from extractability to entity clarity.

13 Apr 20268 minutes
Content Freshness for AI Citations: Building a Refresh Engine for Your Cornerstone Pages
AISEO

Content Freshness for AI Citations: Building a Refresh Engine for Your Cornerstone Pages

AI systems reward fresh content. Learn how to build a monthly refresh workflow that keeps your cornerstone pages competitive for AI citations.

31 Mar 20269 min
AISEO

Google AI Features: What Google Actually Says (and What You Should Do)

Cut through the hype. Here's exactly what Google says about AI Overviews, what it doesn't, and the 30-day action plan that actually matters.

28 Mar 20267 min
GEO Measurement Without the Hype: A Practical Prompt Audit Workflow
AISEO

GEO Measurement Without the Hype: A Practical Prompt Audit Workflow

Stop guessing about AI visibility. Learn a simple, repeatable prompt audit workflow to track citations, brand mentions, and answer drift across AI engines.

27 Mar 20268 min
Hinton Workspace Case Study
News

Hinton Workspace Case Study

How we rebuilt Hinton Workspace from WordPress to a fast, modern headless website with Next.js, Sanity CMS, and integrated Keap CRM bookings.

23 Mar 20266 min