Okapi & Co. Logo
AISEO Hub

AISEO: AI Search Engine Optimisation

Everything you need to know about getting your business found in AI search. Guides, strategies, and insights on Google AI Overviews, ChatGPT, Gemini, Perplexity, and the future of search.

What Is AISEO?

AI Search Engine Optimisation is the practice of making your business visible not just in traditional search results, but in AI-powered answers. When someone asks ChatGPT for a recommendation, or Google shows an AI Overview at the top of the results, AISEO is what determines whether your business gets cited or your competitor does.

It builds on the foundations of traditional SEO — quality content, technical structure, authority — but adds new dimensions: schema markup that AI systems can parse, entity consistency across platforms, content structured for direct answers, and topical depth that demonstrates genuine expertise.

This hub brings together everything we have published on the topic. Whether you are just learning what AI Overviews are, or you are ready to build a full GEO strategy, start here.

Frequently Asked Questions

Want to Know Where You Stand?

We can audit your current AI search visibility and show you exactly where you are being cited, where you are missing, and what to do about it.

Prefer to learn in person? See our AI-SEO training course for hands-on workshops.