Search is no longer just about rankings.
When someone asks Google, ChatGPT or another AI tool a question, they don't get ten blue links. They get one summarised answer and, occasionally, a short list of recommendations.
Generative Engine Optimisation (GEO) is about making sure your business is one of those recommendations.
At Okapi & Co, GEO is not an add-on service or a trend we're experimenting with on client sites. It is our core focus. We are a small, specialist agency built specifically to understand how large language models (LLMs) discover, interpret and recommend businesses.
We don't just advise on GEO.
We build, test and run our own sites to see what actually works.
What Is GEO (And Why It's Different From SEO)
Traditional SEO is about helping your website rank in search engine results. GEO is about helping AI systems understand and trust your business well enough to mention it by name.
AI tools don't crawl the web in the same way as Google did ten years ago. They:
- Summarise information
- Compare sources
- Look for consensus, authority and clarity
- Prefer structured, verifiable signals over clever copy
That means success in GEO comes from how well your business is understood, not how aggressively it is optimised.
If SEO is about visibility, GEO is about recommendation.
Why GEO Is a Fast-Moving Space
GEO is evolving faster than traditional SEO ever did. AI platforms are changing constantly. Google AI Overviews are rolling out more aggressively. ChatGPT and other tools are updating their models, data sources and behaviour. What works today may need refinement in three months.
That's why GEO cannot be approached with static checklists or recycled SEO tactics. You need:
This is exactly why we've chosen to specialise.
Why We Built Our Own GEO Testing Sites
Most agencies rely on expensive third-party tools. The problem is those tools:
- Lag behind real-world AI behaviour
- Are built for scale, not insight
- Often hide the data that actually matters
We took a different approach. We build and run our own websites, in competitive and real-world environments, specifically to test how:
- LLMs interpret entities
- AI Overviews change over time
- Structured content is summarised
- Reviews, citations and authority signals influence recommendations
This gives us something most agencies don't have: first-hand evidence, not assumptions.
Our In-House GEO Tooling (And Why It Matters)
We've developed our own internal GEO tools because the off-the-shelf platforms are overpriced for what they deliver, too generic, and focused on reporting rather than learning.
Our in-house systems are built around the question that actually matters:
“What data is the AI using when it decides who to recommend?”
We also have access to specialist LLM monitoring tools that track:
We don't expect you to take our word for it either. We actively test your business within these platforms, using real prompts and real-world queries.
Our GEO Service: How It Works
GEO & LLM Visibility Audit
We start by assessing how AI systems currently understand your business. This includes testing multiple AI platforms directly to see:
- Whether you are mentioned
- How you are described
- Who you are compared to
- Where information is missing or inconsistent
This step often reveals issues that never show up in traditional SEO tools.
Entity & Trust Alignment
AI systems rely heavily on entities – clearly defined businesses, people and places. We work to:
- Align your business data across trusted sources
- Remove inconsistencies that confuse AI systems
- Strengthen the signals that show legitimacy, expertise and relevance
This is foundational work. Without it, content changes alone won't stick.
GEO Content Structuring
This is not about churning out blog posts. We structure and refine your existing and new content so it can be easily interpreted by LLMs, quoted accurately and summarised without losing meaning. That includes:
Everything is designed to reduce ambiguity for AI systems.
Authority, Proof & Real-World Signals
AI systems look for proof. We strengthen the signals that demonstrate:
This often includes reviews, case studies, named expertise and credible third-party mentions.
Monitoring, Testing & Iteration
GEO is not a one-off project. We continue to:
- Test prompts across platforms
- Monitor changes in AI responses
- Adjust strategy based on what LLMs actually output
This keeps your visibility resilient as the landscape shifts.
Who Our GEO Service Is For (And Not For)
We work with a small number of businesses by design. Our service is right for you if:
We only work with people we trust and businesses we genuinely believe can benefit from our expertise. If we don't think GEO will move the needle for you, we'll say so.
Why Work With Okapi & Co
We are not a large agency trying to bolt GEO onto an existing SEO offering. We are a focused, specialist team working exclusively in this space, combining:
We don't sell hype. We build understanding, visibility and trust – for humans and machines.
GEO and SEO: Working Together
SEO
Still essential. Provides the foundations for search visibility and organic traffic.
GEO
Determines who gets mentioned when AI summarises the web and provides recommendations.
Our GEO work is designed to complement and strengthen your broader SEO strategy, not replace it.
Final Thoughts
AI-driven search is already shaping how customers discover businesses. The question is not whether GEO matters – it's whether your business is prepared.
We've chosen to specialise because this space rewards: