WordPress24 Jan 2026
Choose the Right Web Platform for Your Business
Your website platform choice is a strategic business decision. It dictates your site's long-term scalability, data ownership, and search engine potential.
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Jim Chetwode
Founder & AI-First SEO Expert
With over 30 years in digital marketing, Jim Chetwode has built his career helping businesses make sense of an ever-changing online world. Having worked both agency-side and as an in-house marketer, he understands the challenges business owners face from every angle.
Jim has witnessed the rise of Google from search engine to the dominant force shaping how we all do business online. Rather than resist change, he has made it his mission to understand each shift as it happens and translate what it means for real businesses. Right now, the changes brought by AI are nothing short of seismic, and Jim is at the forefront of helping SMEs adapt and thrive.
As founder of Okapi & Co, Jim leads an AI-first SEO agency based in North Dorset, serving ambitious business owners who want their websites to work harder. His approach is practical, results-focused, and built on decades of hands-on experience.
30+
Years Experience
500+
Businesses Helped
100+
Workshops Delivered
Beyond the Office
Based at the Hinton Workspace in Dorset, Jim is a firm believer in work-life balance. When he's not helping clients, you'll find him outdoors, often tackling cycling challenges across Europe.
He lives locally with his wife, two children, and Hula the dog.
An hour with Jim is typically described as a masterclass in all things digital, especially AI. If you're looking for straight-talking guidance from someone who has seen it all and keeps learning, you're in the right place.
Shaftesbury Chamber of Commerce
Chairman
Jim is Chairman of the Shaftesbury Chamber of Commerce, where he plays a leading role in supporting local businesses and fostering a strong community spirit.
He also hosts a regular AI group where local business owners gather to discuss the latest developments and what they mean in plain English.
Jim is passionate about helping SMEs succeed and believes every business owner deserves to understand their digital marketing — not just delegate it.
Areas of Expertise
AI-Powered Marketing
SEO Strategy
Shopify Development
Automated Sales Funnels
eCommerce Growth
Digital Marketing Training
Google Analytics
Business Workshops
Content Strategy
Posts by Jim
View all postsSEO24 Jan 2026
Build a Website Search Engines Trust
A website without search engine consideration from day one stays invisible. Our process ensures your site is SEO-ready for human users and AI-driven search.
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AISEO24 Jan 2026
Video and Training Guarantee Your Digital ROI
Adding professional video and corporate training guarantees your website delivers returns. These services move your site from a static expense to a dynamic asset.
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News24 Jan 2026
Why Being a Dorset Ambassador Matters – Bridging Education, Skills and Opportunity
Being part of the Dorset Ambassadors programme is a responsibility to actively support the county, champion its strengths, and help shape its future through education and business collaboration.
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Our Filming Partners
Pete & Sam
High-quality video content is a strategic part of our SEO planning, and we work exclusively with the best in the business. Pete, normally found filming for BBC or ITV news, brings broadcast-quality 4K expertise to every shoot.
Sam is a professional journalist with 30 years of interview experience. As our full-time interviewer during shoots, she draws out the authentic stories and genuine expertise that make video content truly compelling.
Together they offer quick setup, a brilliant portable editing suite, and the professional touch that ensures your video content builds trust with both audiences and AI systems alike.
Ready to Work Together?
Get in touch to discuss how Jim and the Okapi & Co. team can help grow your digital presence.