Embedded Marketing Department for B2B Technology Leader
Client: Force Technologies
Key Results
Content Channels
Website, LinkedIn, YouTube, Podcast, Email
Team Integration
Fully embedded as internal team
Management Overhead
No internal marketing hire needed
The Challenge
Force Technologies operates in a highly specialised sector, supplying obsolete semiconductors to engineers worldwide. Without an internal marketing department, they needed a team that could take full ownership of marketing activity whilst being technically credible and integrating seamlessly with their existing team.
Our Solution
We embedded ourselves as their marketing department on a retained basis, managing their WordPress website, SEO, content strategy, LinkedIn presence, Tech Talks podcast, and HubSpot email marketing. We work closely with subject matter experts to produce technically accurate content that engineers trust.
Services Provided
"Okapi genuinely feels like part of our team. They were even invited to our Christmas party and received gifts alongside staff. That says everything about how embedded they are in our business."
Managing Director
Force Technologies